HUSSAIN MALIK, M.; GHOUS, H.; REHMAN, I. A Critical Review of Market Basket Analysis on Retail Dataset using Data Mining Techniques. Southern Journal of Research, [S. l.], v. 3, n. 1, p. 24–43, 2023. DOI: 10.20021/sjr.v3i2.44. Disponível em: http://sjr.usp.edu.pk/index.php/journal/article/view/44. Acesso em: 2 may. 2026.