Hussain Malik, Mubasher, Hamid Ghous, and Iqra Rehman. “A Critical Review of Market Basket Analysis on Retail Dataset Using Data Mining Techniques”. Southern Journal of Research 3, no. 1 (January 14, 2023): 24–43. Accessed May 4, 2026. http://sjr.usp.edu.pk/index.php/journal/article/view/44.